How to Use TikTok Marketing to Make Your Business Go Viral

How do small businesses go viral and get more views on TikTok? Here's how to use TikTok Marketing to make your business go viral!

TikTok offers growth potential for businesses willing to contribute intensively. But how do you make your small business get more views from people on TikTok?

There are short viral videos; you can also bring your videos from other platforms to TikTok or vice versa to make a profit, especially if your business is ready to compete.

Looks effective for reaching an audience. From now on, you will learn to make your TikTok business viral and boost your potential customers!

Image of white TikTok logo with the text "Make Your Business Go Viral with TikTok" next to it in a black background.

10 Best Ways to Use TikTok Marketing to Make Your Business Go Viral

We will delve into the key strategies you need to employ for effective TikTok marketing, ultimately helping you achieve viral success and make your business shine.

1. Define Your Target Audience

Take time uploading your TikTok video because you must study your audience. Not all content suits everyone. Therefore, understand your audience's behavior first.

The audience is the target of TikTok videos. Begin by researching your ideal customer's demographics – age, location, interests, and even the humor they enjoy.

You are also advised to do TikTok's analytics, explore relevant hashtags, and even check out what your competitors are doing.

Remember to pay attention to what kind of trends your target audience participates in and the content they interact with most.

2. Find Your Niche and Brand Voice

Not everything can be uploaded; you need to find your branding to stand out from the crowd.

Think about what is unique and can reach potential buyers so your content will look more specific and not broad. With this, you will be known more deeply by your followers.

An easy example is if you are interested and understand fashion, then make that your niche. Once you've found your niche, establish a clear brand voice.

Brand voice is how you make your content "sound." Is it humorous? Informative and authoritative? Your brand voice should shine through every video.

3. Keep Up with Trends and Challenges

Do you often see videos with many likes and views on your TikTok homepage? Not just one video, but many. That's what is called viral.

Viral shows a trend that is happening at that time so that many people are interested in watching it more so that creators get broad engagement.

You can do this too. Stick it into the trends and make those challenges! Still, remember, you have to know which ones are relevant to your brand.

This blend of timely participation and originality is the key to making your content stand out within the trend cycle.

4. Use the Power of Hashtags

Hashtags are the backbone of discoverability on TikTok. They act as keywords, categorizing your videos and making them visible to users looking for related content.

Use hashtags in each of your videos to maximize reach. Research hashtags that are trending, then enter niche-specific hashtags.

To make it easier, you can use the TikTok search bar or website to search for trending hashtags.

Including hashtags in your video description should remain relevant and stay within your niche because this could impact your audience.

5. Music is Key to Virality

TikTok not only provides viral videos but also music that can be trending. This is because the video is uploaded along with the music (or, you could call it, sound)

Once you choose music, it can determine the reach of your video because the choice of music is as important as the visuals.

To do this, you can explore TikTok's "Sounds" library and find trending music clips and sound effects. Pay attention to what sounds are popular within your niche or industry.

Popular music helps your content surface to a larger audience already interacting with that specific sound.

6. Optimize Video Editing for Engagement

Longer videos can make your viewers bored and even skip them. So, you will lose the audience quickly.

The ideal video is under 1 minute, with a 3-second hook. You can even set a shorter video because it's better.

To get greater engagement, you can include a clear call to action, whether by asking a question, encouraging viewers to visit your profile, or directing them to your website.

Talking about visuals in videos, use vibrant colors or exciting effects to make your videos pop.

Luckily, you don't need fancy editing software – simple apps like CapCut, VN, InShot, or even TikTok's built-in editing tools offer plenty of beginner features.

7. Collaborate with Influencers and Creators

Other people have even more significant followings than you. Until that person can have extraordinary engagement, that's right; they are Influencers or other Creators.

If you want a different vibe for your brand, other Influencers and Creators can give you another taste. Try to reach them!

In this method, you need to spend a lot of money because Influencers also work by promoting your product to make it better known. So get ready to get a spike in engagement from any direction!

8. Cross-Promote Your TikTok

TikTok is one of many social media platforms; you still have other social media with different audience characteristics than TikTok. So, you can also get double traffic.

Drive traffic to your TikTok profile by promoting it across other online channels. 

Make it easy for your existing followers on Instagram, Facebook, Pinterest, or Twitter to find you on TikTok by prominently adding your profile link to your bios.

You can also create posts or Stories encouraging your audience to check out your TikTok.

9. Experiment and Track Results With Analytics

Regularly monitor critical metrics like views, engagement rate, profile visits, and follower growth.

Feel free to try new things, see what resonates with your audience, and learn from your successes and areas with room for improvement.

Pay attention to which videos perform exceptionally well, and analyze the possible reasons – was it the sound choice, the topic, or the editing style?

Use these insights to refine your content strategy, doubling down on what works and continually evolving your approach for maximum impact.

10. Paid Advertising Options on TikTok

TikTok offers several paid advertising options to promote your product and help you reach an even wider audience.

These include formats like In-Feed Ads (native ads that blend into the For You Page), TopView Ads (full-screen takeover ads when a user opens the app), and Branded Hashtag Challenges (encouraging user participation).

While organic growth is vital, paid advertising can be helpful if you're looking for accelerated results, targeting specific demographics, or promoting a new product launch.

If you're ready to explore TikTok's paid advertising features, check out their official resources: https://www.tiktok.com/business/en for more in-depth information.


We've explored the essential elements of a successful TikTok marketing strategy to be viral.

These tips will equip you to make the most of this dynamic platform, from defining your target audience and finding your niche to harnessing the power of trends, hashtags, and collaborations.

TikTok offers businesses an incredible opportunity to gain visibility and growth, but it all starts with an understanding of the platform and a willingness to experiment.

So what are you waiting for? It's time to make your brand go viral on TikTok!

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