10 eCommerce Social Media Advertising Strategies in 2024

You know it's not enough to solely rely on an e-commerce platform to sell your products. To truly thrive, you need to venture into social media marketing.

Why social media promotion? It's where you can connect with a vast audience and engage potential buyers for your eCommerce business.

But if you're unsure about how to expand your promotional efforts beyond your eCommerce platform, or if you don't have a solid plan in place, don't worry. You're in the right place.

10 E-commerce Social Media Advertising Plans

This article will discuss planning for social media content for your e-commerce advertising. Let's learn it!

1. Product Bundles

Introducing your product to the public is one way to make your product known to many people.

Some products also definitely complement each other. For example, in the fashion industry, a skirt with a floral motif and a beige blouse has a harmonious combination.

It is what is called Product Bundle.

Product bundles can increase your sales at one time because buyers will buy more than one product in your e-commerce.

Promote this product bundle on social media that you control, for example, Instagram, and provide a caption explaining why you should buy these products together.

2. Styling & Usage Tips

Selling products is easy, but making customers feel cared for is one of the keys to maintaining sales.

Create content that shows how to combine products outside of product bundles. Give meaning by using colors that match each other.

After educating about how to combine products, you also need to provide ways to use them coolly.

For example, jeans combined with a shirt in the fashion industry. It may seem ordinary, but what if you change how you wear the shirt to make it more attractive and neat?

By increasing content like this, customers will be inspired to continue viewing your social media content and look forward to new products in your e-commerce soon!

3. "How It's Made" Stories

Knowing the background of a product is an exciting thing to understand.

Prepare enough footage to create a story about how the product came to be.

You can tell a story about how the first idea came about or the fun process of making it combined with exciting video footage.

With "How it's Made" content, customers will be educated about the product and grow trust in your brand because it has shown a little "secret."

Use this content on several of your social media accounts to attract the attention of potential customers. Remember to include a link to your e-commerce page so customers know the finished form is ready to be purchased.

4. Bite-sized Facts & Tips

So that your social media feels relaxed and exciting, include some entertainment to entertain your audience. You can share facts and tips.

The facts stated concern the products you sell in e-commerce. For example, in the food industry, you can tell your audience by providing facts about chocolate, which can improve your mood.

Apart from facts, tips also affect increasing interaction with the audience on social media.

Tips such as how to store chocolate so that it lasts longer and still tastes good can also boost your eCommerce promotion on social media.

You can use these two things, facts, and tips, to attract your audience by including an educational side.

5. Troubleshooting Guides

Everything may have problems in the future, and you have to prepare a way to handle them.

Troubleshooting guides are almost the same as the Tips section, but here, they prioritize getting the product to function again as before.

You can take an example of how to re-bake bread that has become soft due to travel by warming it up in the oven.

This method can make customers worry less about buying your products on e-commerce.

6. Cross-Selling & Upselling

You can apply this strategy to help sales in your e-commerce.

Provide information on your social media that your products on eCommerce are on sale with limited product quantities.

Customers pay attention to discounted prices without paying attention to the rising prices of other products. It is a cross-selling method by increasing the price of one product by cutting the cost of another.

Cross-selling will complement the income received so that it does not result in significant losses.

It would also help to use upselling techniques, such as gently offering other products so customers can add more orders.

Cross-selling and Upselling are interrelated. Use Cross-Selling in your social media content by showing discounts and upselling to offer other products.

7. Comparison Charts

Customers often need clarification about what products to buy that are suitable for them. You can use this opportunity to help them.

Comparing one product with another is not always bad. If one product has disadvantages, the other product will also have advantages.

For example, we are comparing clothes for Sunday. Create content comparing clothes that are suitable for sunny and cloudy Sundays.

The comparison can be in terms of colors suitable for the weather at that time, long or short sleeves, or oversized and fit sizes.

This comparison will show what is suitable for their use. So, pay attention to the many good uses rather than the bad.

Despite the comparison, you don't need to show product weaknesses because your goal is to attract customers from social media to your e-commerce.

8. Gamification

Create fun content by inviting your audience to play games. It can foster a close relationship with you as the seller and them as the buyer.

Gamification content can be guessing the missing word, picture, or other trivia.

Gamification does not need many puzzles that make the audience think hard and long because the goal is to have fun.

Create content with pleasant colors, not gloom, because it can influence the audience.

Answers must also be provided at the end so that the gamification content is manageable and can focus on promoting your product sales in other content sections.

9. Co-create content

Invest some of your capital to invite other influencers or creators to use your product for promotional purposes.

Creators who create content for you will be more liked by their market and invite many audiences to be curious about your product.

The creator can also use the affiliate link in their content to make more profits. It can make you profit as a seller and as a creator.

For the best results, look for creators whose style and audience align with your brand's personality and target demographic.

10. Longer Video Content

Short videos should be more mainstream for promotion. But with longer video content, you can describe many things about your product in that long video.

Long videos contain complete information so that customers can be well-educated and decide to buy your product.

Even though there are only a few videos with longer videos, you have shown the completeness of the product by not cutting out the most essential parts.

You can upload longer videos on Instagram, TikTok, or YouTube for over 1 minute.

With the rise of short videos, pay attention to the value of longer video content to stay competitive. While short videos are essential, carefully consider incorporating longer videos into your content strategy.

To Wrap Things Up

E-commerce relies on showcasing products through a few photos to attract buyers. However, effective promotion on social media and influencer whitelisting remain crucial.

This requires thoughtful planning and the implementation of various strategies to maximize sales benefits.

Whether it's offering product bundles or crafting engaging content, learning social media advertising can greatly enhance your e-commerce success.

Start implementing these strategies today to see a significant boost in your online sales!