Having a strong online presence is incredibly powerful — especially for small businesses that must compete with countless others.
Many entrepreneurs choose to use marketing services to boost their brand. This leads to fierce competition, ever-changing algorithms, and often limited resources for small business owners.
If you want to stay competitive and stand out from others, you should also consider using marketing services to increase your brand’s visibility.
10 Best Online Marketing Services for Small Businesses
This article will discuss the best marketing services for your small business so that it can compete online.
1. HubSpot Marketing Hub
HubSpot could be the perfect choice for your small business, as it is easy to use even if you don't understand digital marketing. HubSpot is easy for laypeople to learn.
Within HubSpot, you can create incredible landing pages, use excellent SEO tools, manage social media in one place, send emails quickly, and even check your business statistics.
The cost of using HubSpot with the excellent features above may be a little more expensive at the start of use, but you won't feel at a loss in the end because you have gotten many benefits from this feature.
But you can also try it for free.
They offer different packages tailored to various business sizes and needs. Starting at around $45 per month for the Starter plan, going up to around $800 per month for the Professional plan, and higher for the Enterprise level plan.
2. Mailchimp
Mailchimp works by making it easier for users to do email marketing with outreach that can be learned quickly. This makes it a popular choice for small businesses.
The features in Mailchimp are drag-and-drop email builders, campaign automation, and audience segmentation. This feature can make it easier for you to target your audience appropriately.
Like other platforms, Mailchimp also offers a service fee for using it. But you can still enjoy this email marketing for up to 2000 contacts. In the future, you will be charged additional fees.
If email marketing suits your business, you can try the service from Mailchimp and try up to 2000 contacts. If this is very profitable, then consider the next step,
3. Google Ads
Google is one of the best search engines today. Imagine if your brand appeared on Google search on the first page; how much engagement would you get?
Using Google Ads makes it possible to increase your product in the online and global markets.
Audiences will be immediately confronted with your product when looking for the goods or services they want. The role of Google Ads here is to offer your products to customers.
Google Ads has an audience targeting feature based on what you set, such as demographics, keywords, or location.
The Google Ads system is pay-per-click (PPC), so you can set the amount of spending on advertising for your brand at a particular time.
4. Facebook Ads
Facebook is a platform that has had many users even in recent years. Not only that, Facebook also has an advertising feature that you can use to boost your brand.
Facebook Ads is a Facebook feature that focuses on advertising management, where you can promote your product so that many people can see it.
According to the location, this ad can only be displayed on one platform, Facebook. This means that your target must also be on the same platform.
Ad settings can be adjusted like previous Google Ads, which were paid based on clicks (pay-per-click). Additionally, Facebook ads can be paid per engagement.
Setting advertising costs and targets allows you to control expenses and maximize advertising performance well.
5. WordStream
Another marketing service that is useful for small businesses is WordStream.
WordStream offers tools for in-depth keyword research, competitive analysis, and detailed campaign performance tracking.
The keyword research feature can help you maximize searches and show your brand to the world.
WordStream has subscription fees, which are often a feature of service platforms. However, you can adjust it to your budget to get the results you expect.
There's no harm in spending a little money to get good features, right?
6. Ignite Visibility
All in one tool! Ignite Visibility is a complete tool to help your small business compete closely.
The features of Ignite Visibility are full-service digital marketing, which includes SEO, PPC, social media marketing, content creation, and more.
If you work alone, you can do all the work of a digital marketer with just this one tool. However, if you have a team and all experts in their respective fields, you can save on tools when working.
Ignite Visibility also has a price to offer. As before, the cost of this tool gets more expensive as it unlocks more features.
7. Thrive
Rather than bothering yourself, using a digital marketing agency that understands this area is better.
Thrive is an agency that operates in the digital marketing sector, which makes it possible for you to contact and use its services.
Thrive offers various services, including web design, SEO, content marketing, and paid advertising, providing a well-rounded business toolkit.
They are project-based, so you don't have to pay a subscription like other tools; just show what you want to do with your small business.
This method can reduce the budget and be flexible for small business owners because you can control expenses in your online marketing strategy.
8. NinjaPromo
NinjaPromo is an online digital marketing service focusing on social media and influencer marketing. It works because they will help you market your product online through social media and contacting influencers.
Social media and influencers are also appropriate marketing in this digital era because now many influencers are successful in helping business owners to succeed.
Apart from that, social media also has a broader reach and involves direct interaction with potential buyers.
You don't need to worry about the price from NinjaPromo because it is the same as Thrive, namely project-based, so the price will be adjusted to the conditions you want.
9. Buzzsumo
Buzzsumo is a tool that can help you and your small business dive into online marketing.
Buzzsumo has several features: content discovery, trending topic analysis, and competitors monitoring.
This feature can help you identify which content suits you and your targets.
Buzzsumo offers free and paid plans. You can try the free version first to try out its features. If you feel comfortable and suitable for using Buzzsumo, you can choose to subscribe to this tool.
10. Hootsuite
This time, you will find tools different from those discussed above. Hootsuite is the perfect tool to help your social media online.
Hootsuite can save you time managing and monitoring several social media accounts. It also gives you the basic analytics of some of these accounts.
It suits those who don't have much time to present online. However, for this feature, you need to use a paid subscription, which can unlock more advanced features.
In the End
Don't think that just because you have a small business, your hopes of reaching a wide online audience are out of reach.
Every big business once started small — and you can succeed too, as long as you have the right online marketing strategy.
You can do online marketing yourself or get professional help.
Some online marketing tools and services you can use include Facebook Ads, Google Ads, NinjaPromo, BuzzSumo, and many more. Choose the ones that are most suitable for you and your small business.