What Does the White and Red Ribbon on TikTok Live Mean?

TikTok is one of the most popular social media apps, attracting a massive following of users who love to create and share short-form videos on any topic like business, digital marketing, automation (AI), or general entertainment videos.

With the platform's constant evolution, new features are constantly being added, including icons and symbols that can be hard to understand for new and veteran users.

If you're wondering what the white and red ribbon on TikTok live and video means, you've come to the right site.

In this post, we'll dive deep into the TikTok feature and explain what this white and red ribbon icon symbolizes, giving you a better understanding of this fast-growing app. So let's get started!

What does the ribbon mean on TikTok?

Let's start with the basic definition and function of the ribbon icon. The icon serves as a personal library of sorts, archiving all your saved favorite TikTok videos.

Every time you come across a video that tickles your fancy, simply hit the ribbon icon above the share button, and viola! The ribbon turns yellow, meaning you've saved the video for later viewing and managing.

This way, you can categorize your videos into separate collection folders, such as "Finance", "Business," or "Productivity." Providing a convenient way to separate your saved videos into distinct collections.

This feature makes it easy for you to access all your favorite TikTok moments in one place, so you never have to search through your entire feed just to find a helpful video you stumbled upon weeks ago.

Not only does the ribbon icon act as a bookmark for your favorite videos, but it also doubles as a performance indicator for content creators.

The number of ribbons displayed on a video reflects how many users have saved it, which in turn, provides a glimpse into the video's popularity.

This number is a valuable metric for content creators to gauge the success of their creations and adjust their strategy accordingly.

What does the red ribbon on TikTok Live mean?

The red ribbon symbol displayed next to a user's name during a TikTok live stream shows the user's level of engagement in the live stream. It's also known as a badge for top viewers.

You'll get the white ribbon or badge if you have a minimum level of interaction. And you'll have more competitors to be top viewers on TikTok live shopping.

TikTok determines the level of engagement by the number of views, watch times, gifts, comments, messages, and likes the user has made during the live stream.

The number next to the red ribbon shows the user's ranking in terms of engagement based on gift count and watch time.

For example, if the number is 1, it means the user is the most engaged watcher of the live stream, and if it is 2, then the user is the second-most engaged watcher, and so on.

For a similar feature within the app, see also: What Does the Yellow Eye Mean on TikTok Viewed Videos?