8 Best Business Email Platforms for Small Business in 2024

Which email service is best for small business? Here are our top recommendations for both free and paid business email companies.

Email is an indispensable asset in business to serve as a secure means of exchanging information between parties. Email plays a pivotal role in various aspects, including marketing.

Within the marketing domain, email holds the key to boosting sales. Crafting effective email marketing campaigns translates to increased opportunities for driving sales profits.

But do you know the best email services to help develop your business? If you're searching for the best email platform for small businesses, you've come to the right place.

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Best Business Email Service Providers for Small Business

Email isn't just for communication anymore—it's a powerful tool for boosting product sales through increased engagement across various channels. The more engaged your audience is, the more you can drive sales.

Choosing the best email platform for a small business depends on factors such as budget, features required, ease of use, scalability, integration with other tools, and customer support. Here are some popular options:

1. Gmail (Google Workspace)

The familiarity of Gmail transcends borders, with its extensive user base making it one of the most widely used email services globally.

Unsurprisingly, numerous large companies have adopted Google Mail as their preferred business email platform. The ubiquity of Google Mail accounts is evident, as almost everyone globally possesses one.

Google Mail accounts serve multifaceted purposes, ranging from registering bank or credit card details to opening various accounts and participating in diverse online activities.

As we delve into the discourse on the top business email platforms for small enterprises, Gmail stands out with the accolade of being recognized as the best freemium value for business email.

The platform offers a range of enticing business email packages, making it a compelling choice for exploration and consideration.

Gmail Benefits Summary

  • Offers Gmail for Business with custom domain names.
  • Integrates seamlessly with Google Drive, Calendar, Docs, and other Google apps.
  • Provides collaboration features such as Google Meet for video conferencing.
  • Scalable plans based on business needs.
  • Reliable infrastructure and strong security features.

2. IONOS Hosted Email

In addition to Google Mail, Ionos emerges as another contender in discussions surrounding the best business email hosting for small businesses.

Ionos claims the title of offering the most affordable business email plan bundled with a domain, presenting an appealing option for consideration.

With Ionos, you can access email hosting services starting at just $1 per month, making it an incredibly budget-friendly choice. Despite its low cost, Ionos' email service offers numerous benefits.

Opting for Ionos' business email services entails several advantages, including complimentary domain and domain privacy features, multi-user plans, robust security measures, swift and responsive customer service, and many other perks.

IONOS Benefits Summary

  • Provides professional email hosting with custom domain support.
  • Offers various email plans with features like webmail, calendar, and address book.
  • Integration with other IONOS services like domain registration and website hosting.
  • Strong emphasis on security with spam and virus protection.
  • Suitable for small businesses looking for reliable email hosting from a reputable provider.

3. Bluehost Webmail

Another top contender in the domain of business email hosting providers for small enterprises is Bluehost. Renowned for its comprehensive web and email hosting solutions, Bluehost has garnered acclaim as the best all-in-one solution, making it a favored choice among numerous companies.

Bluehost offers an array of benefits to its users. From accessibility via both website and mobile devices to customizable storage options, Bluehost delivers a versatile and cost-effective package.

Ideal for budding entrepreneurs seeking top-notch business email services without breaking the bank, Bluehost offers plans starting at just $14.99 per year. 

With its affordability and robust features, Bluehost emerges as an attractive option for businesses of all sizes.

Bluehost Benefits Summary

  • Bluehost Webmail provides custom email addresses with your domain name.
  • Offers basic email features like email forwarding, autoresponders, and spam filtering.
  • Integration with other Bluehost services like website hosting and domain registration.
  • Suitable for small businesses looking for an all-in-one solution for web hosting and email.

4. Zoho Mail

Zoho Mail presents itself as a viable option for newcomers entering the business arena. Notably, Zoho Mail offers all its services free of charge, making it an attractive choice for those looking to minimize initial expenses.

However, for enhanced features and capabilities, you can opt for the standard workplace package, priced at a reasonable $3 per month.

Zoho Mail is a convenient choice, especially with its mobile app service that facilitates seamless email management and monitoring.

Given its affordability and user-friendly features, Zoho Mail proves to be a cost-effective solution catering to the needs of individuals and small businesses alike.

Zoho Mail Benefits Summary

  • Affordable plans with custom domain support.
  • Provides a suite of business applications including Mail, Calendar, Contacts, and Tasks.
  • Offers integration with Zoho CRM, Zoho Docs, and other Zoho productivity tools.
  • User-friendly interface and good customer support.
  • Focuses on privacy and security.

5. Canary Mail

Canary Mail stands out with an impressive rating of 4.32/5, solidifying its position as a top contender in discussions surrounding the best business email services for small businesses.

What sets Canary Mail apart is its unique AI-powered email writing service, adding an innovative dimension to its offerings. For a subscription fee of just $20 per year, users gain access to Canary Mail's built-in AI email writing assistant.

This feature not only streamlines the email composition process but also facilitates the summarization of lengthy emails from clients or business partners.

Furthermore, Canary Mail boasts compatibility across desktop and mobile platforms, including Android and iOS, ensuring seamless accessibility to emails on the go.

It's worth noting, however, that Canary Mail does not offer domain services. Despite this limitation, its robust features and AI capabilities make it a noteworthy option for businesses seeking efficient email management solutions.

Canary Mail Benefits Summary

  • Canary Mail is an email client rather than an email hosting service.
  • Available for macOS and iOS devices.
  • Offers features like end-to-end encryption, read tracking, snooze emails, and smart filters.
  • Focuses on user privacy and security.
  • Integrates with popular email services like Gmail, iCloud, Yahoo, and IMAP accounts.
  • Suitable for individuals or small businesses that prioritize privacy and advanced email management features.

6. Microsoft 365 for Business

Renowned as one of Gmail's top competitors, Microsoft 365 with Outlook is a prominent contender in discussions concerning the best business email platforms for small enterprises.

Notably, Microsoft 365 offers generous storage capacity to its users. With ample storage space at your disposal, you can securely archive all critical emails from clients and business partners without the concern of reaching storage limits.

Should you require additional storage capacity beyond the provided allocation, Microsoft 365 offers the flexibility to augment your storage by paying an additional fee.

Microsoft 365 Benefits Summary

  • Includes Outlook for Business email.
  • Integrates with Microsoft Office suite applications like Word, Excel, and PowerPoint.
  • Offers OneDrive for Business for cloud storage and SharePoint for collaboration.
  • Excellent compatibility with Windows-based systems.
  • Strong security features and regular updates.

7. Hostinger Business Email

If you're still in search of the optimal email hosting, consider exploring Hostinger, a notable participant in discussions surrounding the best business email services for small businesses.

Hostinger is particularly recognized as an excellent choice for agencies and resellers.

Hostinger offers a range of appealing packages tailored to diverse needs. The options include business hosting starting at $3.99 per month, cloud startup priced at $9.99, and cloud professional, available from $14.99 per month.

This variety ensures that businesses can find a suitable plan that aligns with their requirements and budget constraints.

Hostinger Benefits Summary

  • Hostinger offers email hosting services with custom domain support.
  • Provides features like webmail access, POP3/IMAP support, and spam filtering.
  • Offers affordable pricing plans suitable for small businesses.
  • Integration with Hostinger's web hosting services.
  • Suitable for budget-conscious businesses looking for basic email hosting solutions.

8. Amazon WorkMail

Amazon WorkMail, a cloud-based email and calendaring service provided by Amazon Web Services (AWS) caters to businesses' evolving communication needs.

With a strong emphasis on security, WorkMail employs industry-standard encryption protocols and adheres to regulations like HIPAA and GDPR, safeguarding the confidentiality and integrity of sensitive data.

Renowned for its scalability, WorkMail seamlessly adjusts to varying business sizes, facilitating seamless growth without the intricacies of managing hardware.

Integration with the broader AWS ecosystem enhances productivity, offering features like document storage, collaboration, and video conferencing via services such as S3, WorkDocs, and Chime.

Administrators enjoy robust tools for user and policy management, enabling the enforcement of security measures and ensuring regulatory compliance.

Reliability is paramount, leveraging Amazon's global data centers to provide high availability and fault tolerance, thus minimizing email disruptions.

The cost-effective pay-as-you-go model renders WorkMail accessible to businesses of all sizes, optimizing efficiency without compromising quality.

Amazon WorkMail Benefits Summary

  • Part of Amazon Web Services (AWS) ecosystem.
  • Scalable email hosting solution with custom domain support.
  • Integrates with other AWS services.
  • Strong security features and reliability.
  • Suitable for businesses already using AWS infrastructure.

Final thoughts

In conclusion, selecting the best business email platform is crucial for small enterprises, and impacts communication, efficiency, and overall productivity.

Each platform discussed—such as Gmail, Amazon Workmail, Ionos, Bluehost, Zoho Mail, Canary Mail, Microsoft 365, and Hostinger—brings unique features and advantages to the table.

Google Mail's widespread usage and cost-effective business packages make it a popular choice, while Ionos stands out for its affordability and bundled domain plans.

Bluehost, recognized for its all-in-one web and email hosting solutions, caters to those seeking comprehensive services.

Zoho Mail, offering a free option and affordable workplace packages, provides an attractive solution for newcomers to the business world.

Canary Mail introduces innovative AI features for email composition, and Microsoft 365, a strong competitor to Gmail, offers expansive storage options.

Hostinger, with its reputation as a top choice for agencies and resellers, rounds out the options with various attractive hosting packages.

Before finalizing your decision, it's a must to conduct a thorough evaluation of each platform's features, pricing structures, scalability options, and compatibility with your specific business needs.

Additionally, take into account critical factors like data security measures, quality of customer support services, and the ease of migration, especially if you're transitioning from another email provider.

By carefully weighing these considerations, you can make an informed choice that aligns perfectly with your business objectives and ensures seamless integration and functionality.

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